By Lee Whitaker • 2018 President

 

It’s no secret that the local housing market is booming. Demand has surpassed supply for a few years now and with people moving here in excess of 100 per day, experts have been saying for months that a slowdown is not expected anytime soon. 

The HBA’s annual Mid-Year Housing Forecast is scheduled for July 19. But rather than give you more of the information you already know, this year’s program will focus on specific nuances in the market that will give you, the professional, invaluable insight that will set you apart from your peers when you are out there selling to potential clients. The program promises to give some valuable nuggets of information for all real estate professionals who attend. Whether you are a builder, vendor, REALTOR, title professional or other industry professional, you will walk away having learned something.

Vaike O’Grady, Austin regional director for Metrostudy, will moderate a panel that will discuss various audience segments, most notably Millennials and Baby Boomers. In 2019, Millennials will outnumber Baby Boomers. In Austin, they are already impacting our housing market. Learn what works – and what fails – when it comes to serving this emerging market. 

• What are the hottest – and coolest – new home markets in Austin?

• Home and community designs that are gaining/losing ground

• Why and how the custom home market is winning

• What about the Boomers?

For over 40 years, Metrostudy has been tracking future lots and new home activity throughout the Austin area. Today, Metrostudy also provides key insights into consumer segmentation and future growth. 

The Mid-Year Forecast will be held from 11:30 a.m. until 1 p.m. on July 19 at HBA’s Phillips Event Center. Members can register for $50 through June 30 ($65 beginning July 1st). Non-members can register for $80. As of press time, the event is already more than 50 percent sold out. Admission is limited to just 350 attendees. Promotional opportunities are available to HBA members. Visit www.hbaaustin.com/event/2018 mid-year-forecast for details and to register.  RL