Kriston Wood

Kriston Wood

2020 President, Williamson County Association of REALTORS®

REALTOR branding is one of those topics that can be discussed all day, every day. There are so many ways to brand ourselves and our business: social media branding, email branding, logos, taglines, promotion materials, cars, you name it — we can brand it!

I want to focus on how to brand yourself as the local real estate expert in your community and in my case, Williamson County.

Be familiar with your local community by engaging with local leaders, volunteering on a board or for a special event or just by simply reading the local newspaper to stay on top of the news. Likely, your community has a Facebook or Instagram page geared to promoting events, new businesses and other community news. These are great items you can share on your Facebook page or in your newsletter.

Get to know your local real estate pros. Build YOUR list of pros: roofers, painters, landscapers and more. Have a list with multiple companies, names and contact information so you can be the go-to expert for all things real estate related.

Know the data! Every month WCREALTORS releases monthly home sales data. The data reflects the number of closings, median sales price, pending transactions and more. WCREALTORS provides data for Williamson County and several of the cities within the county. If you need data related to a specific zip code or specific time frame, WCREALTORS can help you with that. Sharing this data is a great way to stay connected with your clients on a regular basis.

Many of you serve your local REALTOR® association by volunteering on a committee, investing in TREPAC, attending events and more. You may have even earned an award, such as REALTOR® of the Year or a sales award. These are great accomplishments to share with you clients and customers. Hint … you might want to consider adding these accomplishments to your email signature, business card, etc.

Take advantage of WCREALTORS events! Each year WCREALTORS host two to three bus tours that highlight new neighborhoods and developments in Williamson County and typically you’ll hear an economic update or two from local city officials. You’ll know about the new developments FIRST!

Educate yourself! Check out the WCREALTORS education calendar for classes involving social media. These shorter classes are typically inexpensive and help hone your social media marketing skills. You can earn your NAR e-Pro designation which focuses on business plans, digital marketing skills and more. Another great class offered through NAR is a one-day class called REBOOT. This class focuses on branding and relationship marketing. These types of classes are a great way to up your branding expertise.

Subscribe to CTXMLS! For $35 a month (that is less than your monthly Starbucks tab!) you can input your listings into the local MLS that is syndicated to over 4,500 consumer websites across the country. Just think about that for a minute … literally thousands of people will see your listing in a matter of minutes.

We all know real estate is local; what happens in Williamson County, Texas is not necessarily what is happening in Williamson County, Tennessee. By becoming engaged with your local community and REALTOR® association and sharing your knowledge with your clients and customers, you will become (and continue to be) the trusted local real estate expert. Remember, YOU are the expert!