By Kevin Scanlan • 2019 President
How is one-third of 2019 already behind us? Since January, Austin Board of REALTORS staff and volunteers have been running at top-speed, making strong progress on the 10 ambitious “big rocks” goals that the ABoR and ACTRIS Board of Directors set for the year. As your president, I’m proud of all we have accomplished in just a few months. Here are a few highlights:
A new way of engagement
Our “Be Member” campaign this spring proved to be the most successful membership initiative ABoR has ever undertaken. We shook things up with a more approachable voice and tone, gave away 2,000 bestselling professional development books and launched a series of exclusive videos and downloads, weekly micro-events, polls and off-site happy hours. This included our new Speaker Series (ABoR.com/SpeakerSeries) and our ScratchThat podcast, which is now 10 episodes deep (ABoR.com/ScratchThat).
Emerging from the fog of all of this beta-testing, we’re now seeing the results of what’s been working and what hasn’t by tracking our engagement and surveying our members. Here’s what we learned:
- A campaign-focused marketing approach is not only effective, it means we’re always delivering something new for you.
- Weekly sign-ups, downloads and informal volunteer opportunities mean that whether you have five hours or five minutes for us, we have a way for you to plug in.
- Targeted content, micro-learning and niche events acknowledge that our offerings are valuable to the extent that they are useful to your business. In this new way of engagement, ABoR is not the star, our members are.
As a result of this campaign, we have received calls and kudos from local and state REALTOR associations from all around the country (and Canada!) seeking to apply this new way of engagement in their own organizations. I’m thrilled to see ABoR leading the way on what it means to be a REALTOR association today. Learn more at Build.ABoR.com.
Doubling down on diversity
The ABoR Board has made increasing the diversity among ABoR’s volunteer and leadership base a priority goal for 2019. So far, we’ve restructured our Diversity Council to include dedicated seats for our Strategic Partners and hosted a sold-out Diversity Mixer that brought out a lot of new faces. We’re also planning a first-ever training for ABoR Board of Directors candidates, with the goal of capturing a more diverse pool of candidates for REALTOR leadership positions.
We seek to create an inclusive community where all of our members are engaged and hear their voice in the industry. Will you speak up and share yours? If you’re thinking about taking the next step in your leadership career, I personally invite you to apply for our Board of Directors by May 31 at ABoR.com/Leadership.
Doubling up on ABoR North
In case you missed it, ABoR North is moving to a new location in Cedar Park. The new office is twice as big with two classrooms, an expanded REALTOR store and the same member services support and Saturday hours you’re used to.
Starting next month, you can find us at 1500 Arrow Point Dr., Suite. 711, Cedar Park, Texas, 78613. Our current location will close on Monday, May 20 and after a two-week move, we’ll re-open at our new location on Tuesday, June 4. Learn more at ABoR.com/Move and save the date for our Grand Opening on July 18!.
We’re not done shaking things up. This new engagement structure is a process that will be continually built upon and honed as we strive to be an ever-greater resource for your business and career.
And if you haven’t had a chance to get engaged in ABoR, we’d love for you to get plugged in. We’re launching a new member engagement campaign Memorial Day weekend and you won’t want to miss out on this next chance to opt-in…which will hit your inbox any day now! Keep an eye on your email and at Build.ABoR.com. RL