Irina-Kay

Irina Kay, Marketing Director

From outdated listings to incorrect pricing information, homebuyers come across a wealth of inaccuracies during the search process. To meet the needs of their clients, HomeCity is a technology based real estate brokerage firm that is becoming one of the most widely used home search websites.

“Technology is one of the major pillars of what we do at HomeCity,” says Irina Kay, director of marketing. “We have top real estate agents who want to work in a technologically progressive, collaborative environment among industry leaders.”

HomeCity focuses on properties in Austin, Dallas and Fort Worth. When homebuyers and sellers go to the HomeCity website, they are able to tailor their search by specific neighborhoods, school districts, zip code or subdivision. Additionally, they instantly receive detailed information about the home and surrounding community. “Our website links customers with HomeCity agents who are experts in leveraging technology and digital marketing to buy and sell homes quickly,” Kay says. In addition to traditional home searches, HomeCity offers a variety of other tools, including tips for buying or selling a home, a home value estimator, mortgage calculator, exclusive pocket listings, relocation guide and a realtor finder.

Currently, the HomeCity team is headquartered in the Westlake area. Within the past year alone, the company has grown significantly and plans to expand into Cedar Park, Downtown Austin and South Austin. “Our team is made up of highly experienced, progressive and entrepreneurial agents,” Kay says. “We currently only recruit agents with at least two years in the industry and a minimum of $2 million in production.”

In addition to its great team, HomeCity’s success and expansion is due to the recent real estate market in Austin. “In the last five years, the Austin real estate market has steadily increased each year not only in the number of transactions but also in home prices,” Kay says. “Austin didn’t see the decline that the rest of the U.S. saw, so the increasing strength of the national market has only taken our local stats to new heights. This has allowed us to expand our business, take on new markets and offer our agents more resources to streamline their business.” In the past few years, HomeCity has been recognized as one of the Fastest Growing Companies in Central Texas in the Austin Business Journal’s Fast 50, a 2014 Best Place to Work by the Austin Business Journal and a 2014 Top Workplace by the Austin American Statesman.

At HomeCity, their focus on technology has been a differentiator for their agents and the homebuyers and sellers they serve. “We leverage the use of technology to give our agents the tools necessary to take their business to the next level and maintain an edge on the competition.” RL