By Becky Collins • 2019 President
And we’re off to the Races! The Sales and Marketing Council of the HBA hosted our annual Marketing & Advertising Excellence Awards Gala (MAX) on April 27 at the JW Marriott in downtown Austin. More than 500 attendees donned their Kentucky Derby best as we celebrated and applauded our builder, developer, remodeler and associate members for their outstanding achievements in 2018. From the cocktail hour to the rooftop after party, guests thoroughly enjoyed this year’s Run for the Roses/Kentucky Derby inspired theme. Hints of this iconic race were sprinkled throughout the evening from the fascinators to the bowties, from the mint juleps to the old fashions, from the jockeys that posed for photographs to the modern grass and red rose décor, the evening was simply spectacular.
The MAX Awards were created as a way to showcase and recognize excellence in the various segments of the home building industry to include sales, marketing, construction, development and design. By recognizing these great qualities in our builders, developers and designers, it keeps our industry innovating for the next wave of market trends and promotes continued improvement in our markets.
This signature event has grown over the years and more than 400 entries were submitted for consideration for these prestigious awards. Entries were judged by a panel of industry experts from across the country. Our judges convened in Austin for three days in which they reviewed entries, conducted nearly 50 in-person interviews and visited various communities and model homes of our entrants. Our esteemed judges this year were: Donald Ruthroff, AIA, Pierrette Tierney-Magleby, Kimberly McNeil, Mollie Carmichael, Brian Cassidy and Sarah Breen.
Our winners were announced by our Master of Ceremonies, Tim Sullivan, who presented close to 100 MAX Awards during the evening, including the coveted Grand MAX Awards.
Our five Grand MAX winners are:
Home of the Year: Travisso-Lynmar II/Drees Custom Homes
Masterplan Community of the Year: Santa Rita Ranch
Builder of the Year: David Weekly Homes
Custom Builder of the Year: David Wilkes Builders
Developer of the Year: Santa Rita Ranch
Congratulations to all of our MAX Award recipients! For a complete list of our winners, head over to the event page on the HBA website.
And a huge thank you to our amazing promotional partners. The evening would not be possible without your generosity and commitment to our industry. RL